SIFMA Foundation
Grades 3-5, 6-8, 9-12
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Students will be able to
Product Differentiation PowerPoint Slides
Product Differentiation and Advertising Shoes student handout
Wing$ – Macklemore video. Both versions work with this lesson – teacher discretion as to which is appropriate for their classroom
Warm Up:
Background:
Modeling:
Product Differentiation and Advertising: Shoe Design!
Task: Your group is to design a unique shoe that will appeal to a target market. Decide your role, and then brainstorm together about your product development and advertisement. Be prepared to show the class your shoe and commercial at the beginning of next class.
Product Differentiation and Advertising Shoes student handout
Optional Extension:
SIFMA Foundation
Grades 3-5, 6-8, 9-12
Grades 3-5, 6-8
Grades 9-12
Grades 6-8