Identifying Advertising Strategies
Objective
Students will be able to:
- Identify strategies used in advertising.
Standard
Standard: 4
- Students will understand that: People usually respond predictably to positive and negative incentives.
- Students will be able to use this knowledge to: Identify incentives that affect people's behavior and explain how incentives affect their own behavior.
Standard: 2
- Students will understand that: A budget is a plan for allocating a person’s spendable income to necessary and desired goods and services. When there is sufficient money in their budget, people may decide to give money to others, save, or invest to achieve future goals. People can often improve their financial wellbeing by making well-informed spending decisions, which includes critical evaluation of price, quality, product information, and method of payment. Individual spending decisions may be influenced by financial constraints, personal preferences, unique needs, peers, and advertising.
Concepts
In this economics activity, students will identify different strategies used in commercials.
Resources
Procedure
This individual activity requires students to view a video Top 5 Ads (commercials) to Analyze for Middle School – YouTube containing advertisements and complete a Worksheet or ReadyAssessment Activity about strategies used in advertising. There are six primary strategies that advertisers use to encourage us to buy their products. These include using famous people, using experts, using ordinary people, using music/sounds effects/images/color, using funny or emotional stories, and using words or claims. You can facilitate student work be checking their answers in real time with the answers. To complete this activity, students should follow the instructions below:
- Watch the video called Top 5 Ads (commercials) to Analyze for Middle School
- Complete either the Worksheet or ReadyAssessment Activity
- Be sure to pay special attention to the five commercials and the strategies used in each of them. You need that information to complete your assignment.